A finished roof is one of the biggest single jobs a homeowner will ever buy, and one of the most visual. The before and after photos already exist. What usually happens to them: a text thread, a phone camera roll, an Instagram Story that expires in a day. What should happen: a page.
Peakside turns every roof you finish into a ProofPage, a permanent page tied to the neighborhood it happened in, built to show up in Google Search, Google Maps, and the AI answers homeowners are already asking. You keep doing the work. We keep publishing the proof.
Before/after is the most photogenic proof in the trades
No other category hands you better raw material. A torn-off roof next to a finished one tells the whole story in a single glance, and homeowners comparing roofers already know to look for it. The problem is almost never the photos. It’s what happens to them after the crew leaves.
A before/after photo
- Lives in a text thread or a camera roll
- Posted once, to a story that expires in a day
- Nothing for Google to index, nothing an AI answer can cite
- The next homeowner searching your city never sees it
The same photos, as a ProofPage
- A permanent page: the neighborhood, the roof system, the before and after
- Indexed by Google, citable by AI answers when someone nearby asks who does good work
- A pin on your Track Record, placed where the job actually happened
- Proof that stacks with every roof after it, instead of disappearing
A ProofPage per roof, per neighborhood
The mechanic is the same for every job:
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01
You finish a roof.
Send the photos and a few lines about the job. That’s the entire ask on your end.
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02
It becomes its own page.
A check-in is a caption. A ProofPage is a page: its own URL, tied to the neighborhood, the roof system, and the work itself.
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03
It shows up where the next homeowner is looking.
Google Search, Google Maps, and the AI answers homeowners ask when they want to know who’s good nearby. And it lands as a new pin on your Track Record.
Enough roofs, in enough neighborhoods, and your Track Record becomes the most convincing thing about your business. Not a claim. A map of real work.
Storm season and referrals move faster than any campaign
Two moments decide most of a roofer’s book of business, and neither one waits for a marketing calendar. After a hailstorm, an entire neighborhood starts comparing roofers within days, most of whom weren’t in the market a week earlier. And a referral, a neighbor mentioning your name, gets checked before it gets called: a name search, a look at Maps, a scan of recent work.
Both moments reward the same thing: a business whose proof was already public before anyone went looking for it. A roofer with two years of ProofPages across their service area is the name that holds up when a neighbor checks it. A roofer with a blank profile is the name that gets a second search.
The Founding Ten seat for roofing in your metro
Peakside works with one roofing or home-services company per trade, per metro. Once your metro’s seat is taken, it’s taken. The Founding Ten is the first ten businesses in, launch fee waived, rate locked before it rises.
Check whether the roofing seat in your metro is still open on the Founding Ten page.
The Publish Guarantee.
Every plan has a published deliverables list. If a month’s deliverables don’t publish, that month is free. We can’t promise where Google ranks you. Nobody honestly can. We can promise the work ships, and we put it in writing.
The Ownership Promise.
Your domain. Your website. Your pages. Your profiles. Cancel anytime and keep all of it, with logins handed over within 48 hours. Every dollar you spend here builds an asset you own, not one you rent.
Agencies. $2,500–$10,000 a month, 6–24 month contracts, and often their platform. Leave, and the site leaves with them.
Software. $50–$300 a month plus your crew’s time to run it. Output: a caption on an existing page.
Peakside. $599–$2,199, month to month, we do the work, and you own every page, pin, and profile when you go.
See your next ten roofs as pages, before you spend a dollar.