Every case your firm resolves teaches the next prospective client something about how you work, if they ever see it. Most firms close a case and the record of it goes nowhere public: a line in a case management system, maybe a line on an “About” page. Nothing that shows up when someone nearby is searching for a firm like yours.
Peakside turns what you’re already doing, resolving cases, writing about the law you practice, earning reviews, into pages Google indexes and AI answers cite. Every piece goes through you first. Nothing publishes without the attorney of record’s approval.
Case results as ProofPages: anonymized, consented, disclaimed
A resolved case can become its own page: the case type, the general area, and whatever you’re able to say about it, in the language you choose. The process is built around the constraints the profession actually has, not around a marketing team’s preferences.
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You resolve a case.
You decide what, if anything, is appropriate to share publicly. Some cases become a page. Many don’t, and that’s your call every time.
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With your approval, it becomes a ProofPage.
Case type, general location, and only the facts you’ve cleared for public release. Details are anonymized or generalized wherever the case or your preference calls for it. Nothing goes live until the attorney of record signs off.
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It shows up where the next client is looking.
Google Search, Google Maps, and the AI answers people ask when they want to know who handles cases like theirs, plus a pin on your Track Record.
Every case-result ProofPage carries the disclaimer language your state bar requires: prior results do not guarantee a similar outcome, and any result described reflects the specific facts of that case. We’re not in the business of promising what a case is worth. We’re in the business of publishing what you’re willing to put your name on.
Articles in your voice, from fifteen minutes a month
Once a month, we get fifteen minutes on the phone with you, or whoever in the firm knows the answer, on a question real clients actually ask: what to do after a specific kind of accident, how a filing deadline works, what a claims process looks like from the inside. We write it up in your voice, send it back for you to mark up or approve, and it publishes under your name. The interview is the only time commitment. Everything else, the writing, the structuring, the publishing, is handled.
Reviews, handled with confidentiality
We draft a reply to every review your firm receives, in your voice, and nothing posts until you approve it. What we don’t do: confirm, deny, or discuss whether any reviewer is or was a client, in a reply or anywhere else. That boundary holds regardless of what the review says. We also don’t solicit reviews from your clients. Whether and how a firm approaches that is a state-bar question, and it’s yours to answer, not ours.
Intake, answered 24/7, with no legal advice
A prospective client who calls at 9 p.m. after an accident is usually calling more than one firm. Autopilot plans include 24/7 phone and web-chat answering that picks up, gathers the basic facts, and gets a qualified lead in front of your intake team, nothing more. It never offers legal advice, never evaluates a case, and never promises an outcome. It exists to make sure a real call gets a real response instead of voicemail, so your team is triaging warm leads instead of chasing cold ones.
See it live
Bradford Pelton, P.C., a personal injury firm in Colorado Springs, is running this system today. Read the case study and see the live coverage map of published work.
What we’re not promising
We don’t promise a ranking for your firm’s head terms. Nobody honestly can, and anyone who does is telling you what you want to hear. What we promise is more of your firm showing up: in the map pack for the searches that lead to real intake calls, in the AI answers people ask when they’re trying to find someone like you, and in an intake process that answers instead of losing the call to voicemail.
The Publish Guarantee.
Every plan has a published deliverables list. If a month’s deliverables don’t publish, that month is free. We can’t promise where Google ranks you. Nobody honestly can. We can promise the work ships, and we put it in writing.
The Ownership Promise.
Your domain. Your website. Your pages. Your profiles. Cancel anytime and keep all of it, with logins handed over within 48 hours. Every dollar you spend here builds an asset you own, not one you rent.
See what your case record could look like as pages.