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Case Study

A law firm founded in 1967. Invisible where it actually works.

Bradford Pelton P.C. is a Colorado Springs law firm founded by Bradford Pelton in 1967. Today it’s three attorneys, Bradford Pelton, Alex Kerr, and Gianna Grantham, handling automobile accidents, premises liability, and workers’ compensation cases.

1967Founded by Bradford Pelton
3Attorneys: Bradford Pelton, Alex Kerr, Gianna Grantham
3Practice areas: auto accidents, premises liability, workers’ comp

The problem

Bradford Pelton P.C. has practiced law in Colorado Springs since 1967. Almost none of that history showed up where a prospective client actually looks. No case results published anywhere online, no map presence tied to where the firm actually takes cases, nothing for Google, or for the AI answers people increasingly ask instead of Google, to point to.

What we built

A Track Record page: a live coverage map on the firm’s own site where every pin is a ProofPage, its own indexed URL, tied to a real page and a real place. It’s embedded below, live, exactly as it appears on bradfordpeltonpc.com right now.

Alongside it, a monthly article written in the attorney’s own voice rather than a generic post that could belong to any firm’s website.

Live example

Live client site. Every pin opens a ProofPage, a real URL, indexed on Google.
Open the live Track Record in a new tab →

What he does each month

Fifteen minutes. A short conversation about the work from that month becomes the material for that month’s article. Everything else, writing, publishing, the map pin, is handled.

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